Its publisher, Windblown Media, a company that was formed expressly to publish “The Shack” in May of last year, estimates that the book has sold more than one million copies. Tolle’s spiritual guide “A New Earth,” selected by Ms.
1 on the trade paperback list since the end of May, outselling even Mr. 1 on Borders Group’s trade paperback fiction list, and at Barnes & Noble it has been No. 1 on the New York Times trade paperback fiction best-seller list on June 8 and has stayed there ever since. Just over a year after it was originally published as a paperback, “The Shack” had its debut at No. It is the most compelling recent example of how a word-of-mouth phenomenon can explode into a blockbuster when the momentum hits chain bookstores, and the marketing and distribution power of a major commercial publisher is thrown behind it. Young, a former office manager and hotel night clerk in Gresham, Ore., and privately published by a pair of former pastors near Los Angeles, into a surprise best seller. Nowak, a regular churchgoer, have helped propel “The Shack,” written by William P. “There’s definitely something about the book that makes people want to share it.” “Everybody that I know has bought at least 10 copies,” Mr.
He was so taken by the story of redemption and God’s love that he promptly bought 10 more copies to give to family and friends. Nowak, a maintenance worker near Yakima, Wash., first bought a copy of “The Shack,” a slim paperback novel by an unknown author about a grieving father who meets God in the form of a jolly African-American woman, at a Borders bookstore in March. Eckhart Tolle may have Oprah Winfrey, but “The Shack” has people like Caleb Nowak.
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