

You could argue that all music producers are in fact entrepreneurs, but I found that my talent and passion is more so in business operations - supporting and leading teams of people far more creative than I. I didn’t know what, when, how, where, but I knew I wanted to work for myself and have the autonomy and the creativity that comes with entrepreneurship. The people who I looked up to and aspired to be as a child were all entrepreneurs. Very soon after, though, I knew I wanted to be an entrepreneur. When I was young, I wanted to be a music producer. *The conversation has been lightly edited with Sam's approval Entrepreneurial Background and Expertise What did you want to be when you grew up? Special Project is a platform for independent creators and studios to launch their own direct-to-fan, subscription streaming service. Therefore, here is another in our ‘A-typical’ Entrepreneurial Journey series. We know that not one journey is like the other. Our motto is “for entrepreneurs by entrepreneurs,” so we have created a series on the journeys of our founders. Founder Spotlight: Sam Lucas, co-founder and CEO at Special Project.
